Bonus: Signs you should consider SMS for your brand with Maggie Dunn, Product Marketing Manager @ Yotpo
DTC Podcast · with Maggie Dunn · July 8, 2021 · 27 min
Summary
This episode discusses the critical role of SMS marketing in a brand's modern marketing stack, especially in the context of stagnant email performance, increased competition, and evolving privacy concerns. It provides clear indicators for when a DTC brand should adopt SMS to drive revenue, recover abandoned carts, and boost customer retention.
Key takeaways
If email marketing performance is stagnating, SMS can be a powerful alternative or complementary channel to re-engage customers and drive conversions.
Brands facing increased competition that are already utilizing SMS should consider integrating it into their own strategy to avoid being left behind.
Leverage SMS for abandoned cart recovery, as it's a direct and immediate way to re-engage customers who have shown purchase intent.
Utilize SMS to strengthen customer retention efforts, especially in light of new privacy changes like Apple's, which make direct communication channels more valuable.
Analyze customer behavior for signs of readiness for SMS, such as a need for increased revenue or a desire to build deeper trust with customers.
Hello and welcome to the DTC Podcast. Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re having part one of an in-depth discussion with Yotpo, the most powerful text marketing platform for ecommerce brands. The SMS channel is one of the most keenly discussed parts of a modern marketing stack! We’ve brought on SMS veteran, Maggie Dunn, Product Marketing Manager at Yotpo. Visit Yotpo.com and tell them DTC Sent you! On Part 1 of the Podcast we covered the signs that brands experience when they know they're ready to start SMS marketing:
Email marketing becoming stagnant
Driving more revenue
Competitors are on SMS (Fomo)
Need a way to recover abandoned carts
Need to focus on retention
Apple’s new privacy - needing new ways to build trust with customers
We also cover Maggie's favorite brands' SMS programs and mistakes she sees brands make when it comes to this powerful channel. Subscribe to DTC Newsletter - https://dtcnews.link/signup
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Watch this interview on YouTube - https://dtcnews.link/video
If email marketing performance is stagnating, SMS can be a powerful alternative or complementary channel to re-engage customers and drive conversions.
What does this episode say about customer retention?
Brands facing increased competition that are already utilizing SMS should consider integrating it into their own strategy to avoid being left behind.
What does this episode say about dtc strategy?
Leverage SMS for abandoned cart recovery, as it's a direct and immediate way to re-engage customers who have shown purchase intent.
What does this episode say about email & sms?
Utilize SMS to strengthen customer retention efforts, especially in light of new privacy changes like Apple's, which make direct communication channels more valuable.
What does this episode say about email & sms?
Analyze customer behavior for signs of readiness for SMS, such as a need for increased revenue or a desire to build deeper trust with customers.
