Bonus: Retail Giant Steve Madden on Retention at Scale with Hannah Sinclair and Bluecore's Sarah Cascone
DTC Podcast · with Hannah Sinclair & Sarah Cascone · September 21, 2022 · 15 min
Summary
This episode dives into how retail giant Steve Madden, in partnership with Bluecore, tackles customer retention at an immense scale. It offers insights into leveraging customer data with technology to craft revenue-generating campaigns, and how even billion-dollar brands are adapting their marketing strategies for the digital and DTC space.
Key takeaways
Implement a robust marketing technology platform to unify customer data and activate it for retention at scale, similar to Steve Madden's use of Bluecore.
Focus on meeting customers where they are with personalized communications, leveraging data to understand their journey and preferences.
Prioritize customer retention strategies by analyzing customer data to identify opportunities for personalized campaigns that drive repeat purchases and loyalty.
Regularly measure the success of retention programs to optimize strategies and demonstrate ROI from marketing technology investments.
Adapt traditional retail marketing strategies to embrace digital and direct-to-consumer (DTC) approaches, even for established brands, to stay competitive.
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck.
Today we’re getting to the core of customer retention with, Hannah Sinclair - Director of Retention Marketing at Steve Madden and Sarah Cascone - VP Marketing at Bluecore.
Turn your customer data in to more revenue with Bluecore ➝ https://bluecore.com
We all know Steve Madden as the billion dollar retail footwear giant, but what’s more noteworthy are there incredible strides on the digital side of things.
That’s where retention director Hannah, and Blue Core come in. Bluecore is a retail marketing technology platform that enables marketers to quickly turn data into revenue-generating campaigns
This podcast is all about meeting your customers where they are at, and the technology you can use to do it AT Steve Madden Scale.
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Watch this interview on YouTube - https://dtcnews.link/video
What does this episode say about customer retention?
Implement a robust marketing technology platform to unify customer data and activate it for retention at scale, similar to Steve Madden's use of Bluecore.
What does this episode say about retail & omnichannel?
Focus on meeting customers where they are with personalized communications, leveraging data to understand their journey and preferences.
What does this episode say about ai & automation?
Prioritize customer retention strategies by analyzing customer data to identify opportunities for personalized campaigns that drive repeat purchases and loyalty.
What does this episode say about analytics & attribution?
Regularly measure the success of retention programs to optimize strategies and demonstrate ROI from marketing technology investments.
What does this episode say about customer retention?
Adapt traditional retail marketing strategies to embrace digital and direct-to-consumer (DTC) approaches, even for established brands, to stay competitive.
