Bonus: NOBULL Increases Repeat Buyers by 46% with Bluecore’s Sarah Cascone and NOBULL’s Joy Huang

DTC Podcast · with Joy Huang & Sarah Cascone · January 5, 2022 · 29 min

Summary

NOBULL achieved a 46% increase in repeat buyers and a 30% rise in customer lifetime value by leveraging Bluecore's multichannel personalization platform. This episode reveals how a leading DTC brand maintains customer journey control and builds loyalty through data-driven personalization, without relying on discounts. It offers critical insights for DTC operators seeking sustainable growth through enhanced customer experiences.

Key takeaways

• Implement multichannel personalization to unify customer touchpoints and deliver relevant communications, driving repeat purchases.
• Focus on data integrity and control to build a unified customer view, essential for effective personalization and avoiding reliance on discounting.
• Develop a robust loyalty and retention program that prioritizes customer value and experience over perpetual discounts.
• Utilize real-time customer data to trigger personalized messages and offers across various channels like email, SMS, and push notifications.
• Strategically manage the customer journey from acquisition to advocacy to ensure consistent brand experience and long-term loyalty.

Themes

Topics covered

Episode description

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC podcast, I’m Eric Dyck Today we’re getting to the core of your customer data with NOBULL Director of Loyalty and Retention Joy Huang and well as Bluecore VP of Marketing Sarah Cascone Learn more about Bluecore Multichannel Personalization at Bluecore.com In this podcast, you’ll hear how NOBULL uses Bluecore to increase repeat buyers by 46% and expected customer lifetime value by 30% You’ll also hear how NOBULL, one of my personal favorite DTC brands, maintains complete control and integrity of all stages of the customer journey (without using discounts EVER). Learn more about Bluecore Multichannel Personalization at Bluecore.com Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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Frequently asked about this episode

What does this episode say about customer retention?

Implement multichannel personalization to unify customer touchpoints and deliver relevant communications, driving repeat purchases.

What does this episode say about dtc strategy?

Focus on data integrity and control to build a unified customer view, essential for effective personalization and avoiding reliance on discounting.

What does this episode say about email & sms?

Develop a robust loyalty and retention program that prioritizes customer value and experience over perpetual discounts.

What does this episode say about ai & automation?

Utilize real-time customer data to trigger personalized messages and offers across various channels like email, SMS, and push notifications.

What does this episode say about customer retention?

Strategically manage the customer journey from acquisition to advocacy to ensure consistent brand experience and long-term loyalty.

Listen

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