Bonus: How to unlock your customer data and make more sales with Simon Data and The Farmer's Dog

DTC Podcast · with Adrian Evans · November 24, 2021 · 24 min

Summary

This episode unveils how DTC brands can

Key takeaways

• Prioritize a CDP before or alongside an ESP to centralize and unify all customer data for a holistic view.
• Leverage first-party data to create detailed customer avatars, identifying your most valuable segments for targeted marketing.
• Implement data-driven retention strategies by understanding customer behavior and personalizing communications to increase CLV.
• Utilize a CDP to personalize marketing messages, offers, and product recommendations, directly translating into increased sales.
• Recognize the critical importance of collecting and leveraging first-party data as third-party cookies become obsolete to maintain effective targeting.

Themes

Topics covered

Episode description

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to a DTC Bonus podcast, this week with Adrian Evans, Senior Manager of Retention and customer strategy at The Farmer’s Dog, as well as Simon Data’s Director of Client support, Breanna Stewart. Simon Data is a Customer Data Platform that helps DTC brands unlock the power of their customer data and the Farmer’s Dog is one of the world’s fastest-growing pet foods companies that uses Simon as their CDP as well as their ESP. This podcast dives deep with specific examples about how knowing more about your customers (and acting on that data) can help you sell more products. Why most dog food isn’t even allowed to be considered “food” Why The Farmer’s Dog focused on a CDP before choosing an ESP How The Farmer’s Dog found its most valuable customer avatars Why first-party data is essential in the cookiepocalypse Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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Frequently asked about this episode

What does this episode say about dtc strategy?

Prioritize a CDP before or alongside an ESP to centralize and unify all customer data for a holistic view.

What does this episode say about customer retention?

Leverage first-party data to create detailed customer avatars, identifying your most valuable segments for targeted marketing.

What does this episode say about analytics & attribution?

Implement data-driven retention strategies by understanding customer behavior and personalizing communications to increase CLV.

What does this episode say about dtc strategy?

Utilize a CDP to personalize marketing messages, offers, and product recommendations, directly translating into increased sales.

What does this episode say about dtc strategy?

Recognize the critical importance of collecting and leveraging first-party data as third-party cookies become obsolete to maintain effective targeting.

Listen

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