Bonus: How to Prepare for the first AI Q4 with VP Product Marketing at Meta, Goksu Nebol-Perlman

DTC Podcast · with Goksu Nebol-Perlman · July 25, 2023 · 30 min

Summary

This episode provides a crucial roadmap for DTC marketers looking to leverage Meta’s AI-powered Advantage+ shopping campaigns (ASC) in the upcoming Q4. Goksu Nebol-Perlman, VP Product Marketing at Meta, explains how ASC helps uncover audience and creative blind spots, emphasizing that "Creative is the New Targeting." Listeners will learn strategies to increase creative velocity with AI and ASC, preparing them for the first-ever AI-powered holiday shopping season.

Key takeaways

• Implement Advantage+ shopping campaigns to identify overlooked audience segments and creative opportunities through Meta's AI.
• Prioritize creative development, focusing on generating diverse ad creatives at scale, as Meta
• s AI optimizes delivery based on creative performance, reinforcing "Creative is the New Targeting."
• Utilize Meta's Generative AI tools within ASC to rapidly test and iterate ad creatives, significantly increasing creative velocity.
• Prepare for Q4 by integrating AI-powered campaign management for timely messaging and agile adjustments to maximize holiday season performance.

Themes

Topics covered

Episode description

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Today’s podcast guest, VP Product Marketing at Meta, Goksu Nebol Perlman has been on the other side of the equation. Her unique role at Meta has given her end to end, creation to launch control over most of the ad tools and features we’ve all come to love over the years. Today we go deep on Goksu’s crowning acheivement: Advantage+ shopping campaigns, which are Meta’s Generative AI Ad building tools which they rolled out earlier this year to pretty universal acclaim… Listen to this podcast for a clear roadmap of how to fully leverage Meta’s AI in this year’s first EVER AI powered Q4 How Avantage+ shopping campaigns are designed to help you uncover blind spots in both your audience and your creative We’ve been saying it for years, and Meta Agrees that Creative is the New Targeting… So we’ll uncover the best ways to increase your creative velocity with AI and ASC. Timestamps: 0:00 Introduction 3:45 Advantage Shopping Campaigns (ASC) Explained 14:55 AI's Role in Uncovering Blind Spots and New Opportunities 22:15 How ASC Handles Timely Messaging and Campaigns 29:30 Final Tips for Marketers Embracing AI Hashtags: #AIinMarketing #AdvantageShoppingCampaigns #DigitalMarketing #PerformanceFive #HolidaySeason #MarketingStrategies #AIpoweredTools #CreativityInMarketing #DigitalAdvertising #Meta #DTCpodcast#aiinmarketing #AdvantageShoppingCampaigns #DigitalMarketing #PerformanceFive #HolidaySeason #MarketingStrategies #AIpoweredTools #CreativityInMarketing #DigitalAdvertising #Meta #DTCpodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup<

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Frequently asked about this episode

What does this episode say about paid acquisition?

Implement Advantage+ shopping campaigns to identify overlooked audience segments and creative opportunities through Meta's AI.

What does this episode say about ai & automation?

Prioritize creative development, focusing on generating diverse ad creatives at scale, as Meta

What does this episode say about dtc strategy?

s AI optimizes delivery based on creative performance, reinforcing "Creative is the New Targeting."

What does this episode say about paid acquisition?

Utilize Meta's Generative AI tools within ASC to rapidly test and iterate ad creatives, significantly increasing creative velocity.

What does this episode say about paid acquisition?

Prepare for Q4 by integrating AI-powered campaign management for timely messaging and agile adjustments to maximize holiday season performance.

Listen

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