Bonus: How BrüMate's Hans Harris drives RESILIENT revenue with their app with Sam Barati from Tapcart
DTC Podcast · with Hans Harris & Sam Barati · May 29, 2024 · 32 min
Summary
BrüMate's Growth Director, Hans Harris, reveals how their mobile app has become their most effective sales channel, driving superior conversion rates, AOV, and LTV. This episode is a masterclass for DTC brands looking to implement or optimize their own app strategy for resilient revenue growth. Learn how app-exclusive offers and push notifications outperform traditional channels in efficiency and engagement.
Key takeaways
Implement app-exclusive products and promotions to incentivize downloads and continuous engagement, creating a sense of scarcity and urgency.
Leverage push notifications as a cost-effective and highly engaging communication channel that can outperform traditional SMS and email marketing.
Focus on fostering customer loyalty and retention through your app to drive repeat purchases and increase overall customer lifetime value (LTV).
Analyze and benchmark your mobile app's performance against other sales channels in terms of conversion rates, AOV, and LTV to refine your strategy.
Consider a mobile app as a core component of your marketing efficiency strategy, contributing to a more aggressive and efficient customer acquisition and MER improvement.
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re joined by Hans Harris, Growth Director at BrüMate, the nine-figure drinkware and cooler brand, as well as Sam Barati, VP of Customer Success at Tapcart. https://tapcart.com We'll be diving into the strategy behind BrüMate's wildly successful mobile app, which leads all sales and distribution channels in conversion, AOV, and customer LTV. Key Insights:
Boosting Customer Retention: Discover how BrüMate's mobile app drives additional revenue incrementally outside traditional channels, and has led to higher conversion rates, AOV, and customer lifetime value.
App-Exclusive Strategies: Learn about the app-exclusive products and promotions that have significantly driven app downloads and engagement.
Cost-Effective Engagement: Understand why push notifications via the mobile app are more effective and cheaper than traditional SMS and email marketing.
More Aggressive Acquisition: BrüMate's mobile app allows for are more reliable & efficient sales channel that has led to increases in MER Why Listen?
Learn from a Nine-Figure Brand: BrüMate’s experience offers valuable insights for any DTC brand looking to scale.
Tactical App Strategies: Get practical tips on using mobile apps for customer retention and revenue growth.
Real-World Success: See how BrüMate’s app strategy translates into tangible business results. Topics
eCommerce Strategy, Sales Channels, Distribution Channels, Mobile App, Customer Engagement, Conversion Rates, Average Order Value (AOV), Customer Lifetime Value (LTV), Multi-Channel Retail, Omni-Channel Marketing
Implement app-exclusive products and promotions to incentivize downloads and continuous engagement, creating a sense of scarcity and urgency.
What does this episode say about customer retention?
Leverage push notifications as a cost-effective and highly engaging communication channel that can outperform traditional SMS and email marketing.
What does this episode say about conversion & cro?
Focus on fostering customer loyalty and retention through your app to drive repeat purchases and increase overall customer lifetime value (LTV).
What does this episode say about brand & content?
Analyze and benchmark your mobile app's performance against other sales channels in terms of conversion rates, AOV, and LTV to refine your strategy.
What does this episode say about dtc strategy?
Consider a mobile app as a core component of your marketing efficiency strategy, contributing to a more aggressive and efficient customer acquisition and MER improvement.
