Bonus: Critical Q4 Tips with Criteo's Ned Samuelson

DTC Podcast · with Ned Samuelson · August 16, 2023 · 31 min

Summary

This episode provides DTC brands with crucial strategies for Q4 success, emphasizing performance-driven marketing and effective customer journey engagement. Learn how to leverage automated advertising solutions and sophisticated attribution models to maximize revenue during the critical holiday season. The discussion offers practical advice for optimizing ad spend and understanding evolving customer behaviors to drive conversions.

Key takeaways

• Prioritize performance outcomes by focusing on measurable metrics to assess marketing effectiveness, especially during Q4.
• Implement a multi-channel approach to engage customers across their entire journey, from initial awareness to post-purchase.
• Utilize automated advertising solutions to efficiently find and convert customers on the open internet and social platforms.
• Understand and optimize attribution models and tracking technologies to accurately measure the impact of your marketing efforts.
• Develop engaging video and display ad creatives tailored for specific platforms to accelerate revenue through commerce media.

Themes

Topics covered

Episode description

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I got to chat with Ad Tech OG Ned Samuelson – Managing Director Growth Americas at Criteo the customer acquisition & retention engine that masters the open we. Criteo’s simple yet powerful, automated advertising solution finds the right people on the open internet and social to grow your business. Across the entire customer journey, convert more customers with engaging video or display ads, and accelerate revenue with commerce media. I go way back in ad tech and display advertising, so it was fun to compare notes with Ned who came the podcast with a bunch of concrete things brands can do to improve their Q4 results...along with some very unique personal facts we get into at the end... If you want to grow your biz with Criteo, make sure you go to https://www2.criteo.com/commerce-growth Timestamps: 00:00 Introduction 02:10 Evolution of customer journeys and brand engagement 06:25 Importance of performance outcomes in marketing 10:50 Strategies for a successful Q4 and holiday season 15:30 Understanding attribution and tracking technology Hashtags: #PerformanceMarketing #MarketingStrategies #Q4Planning #CustomerJourney #AttributionModel #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - <a href="https://dtcnews.link/pilothouse" target="_blank" rel="noop

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Frequently asked about this episode

What does this episode say about paid acquisition?

Prioritize performance outcomes by focusing on measurable metrics to assess marketing effectiveness, especially during Q4.

What does this episode say about analytics & attribution?

Implement a multi-channel approach to engage customers across their entire journey, from initial awareness to post-purchase.

What does this episode say about conversion & cro?

Utilize automated advertising solutions to efficiently find and convert customers on the open internet and social platforms.

What does this episode say about customer retention?

Understand and optimize attribution models and tracking technologies to accurately measure the impact of your marketing efforts.

What does this episode say about paid acquisition?

Develop engaging video and display ad creatives tailored for specific platforms to accelerate revenue through commerce media.

Listen

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