This episode provides DTC brands with crucial strategies for Q4 success, emphasizing performance-driven marketing and effective customer journey engagement. Learn how to leverage automated advertising solutions and sophisticated attribution models to maximize revenue during the critical holiday season. The discussion offers practical advice for optimizing ad spend and understanding evolving customer behaviors to drive conversions.
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I got to chat with Ad Tech OG Ned Samuelson – Managing Director Growth Americas at Criteo the customer acquisition & retention engine that masters the open we. Criteo’s simple yet powerful, automated advertising solution finds the right people on the open internet and social to grow your business. Across the entire customer journey, convert more customers with engaging video or display ads, and accelerate revenue with commerce media. I go way back in ad tech and display advertising, so it was fun to compare notes with Ned who came the podcast with a bunch of concrete things brands can do to improve their Q4 results...along with some very unique personal facts we get into at the end... If you want to grow your biz with Criteo, make sure you go to https://www2.criteo.com/commerce-growth Timestamps: 00:00 Introduction 02:10 Evolution of customer journeys and brand engagement 06:25 Importance of performance outcomes in marketing 10:50 Strategies for a successful Q4 and holiday season 15:30 Understanding attribution and tracking technology Hashtags: #PerformanceMarketing #MarketingStrategies #Q4Planning #CustomerJourney #AttributionModel #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - <a href="https://dtcnews.link/pilothouse" target="_blank" rel="noop