This episode introduces Bryan Porter's new channel growth framework, likely focusing on strategic approaches to expanding an e-commerce brand's reach beyond its existing marketing channels. Listeners can expect actionable insights on identifying and leveraging new customer acquisition avenues to drive scalable growth.
Key takeaways
Investigate new customer acquisition channels beyond traditional paid media to diversify risk and unlock new growth levers.
Develop a robust framework for evaluating potential new channels, considering factors like audience overlap, cost-effectiveness, and scalability.
Implement a structured testing methodology for new channels, starting with small, controlled experiments to validate their effectiveness before scaling.
Adapt internal resources and team structures to effectively manage and optimize performance across a broader portfolio of marketing channels.
In today's short bonus follow-up with Bryan Porter from Simple Modern, Andrew wanted to hear more about the "new to mature" framework Bryan uses to analyze and strategize Simple Modern's approach to new revenue channels. So he asked him about it. You can see the Boston Consulting Group's "Growth Share Matrix" by clicking here: https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/ Follow Bryan Porter on Twitter: @jbryanporter (www.twitter.com/jbryanporter) Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris) Email Andrew about the podcast: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com Intro & outro music: "Holiday" by The Devious Means
What does this episode say about paid acquisition?
Investigate new customer acquisition channels beyond traditional paid media to diversify risk and unlock new growth levers.
What does this episode say about dtc strategy?
Develop a robust framework for evaluating potential new channels, considering factors like audience overlap, cost-effectiveness, and scalability.
What does this episode say about paid acquisition?
Implement a structured testing methodology for new channels, starting with small, controlled experiments to validate their effectiveness before scaling.
What does this episode say about paid acquisition?
Adapt internal resources and team structures to effectively manage and optimize performance across a broader portfolio of marketing channels.
