Bad-Fit Customers Hurt Your Retargeting Efforts | Tom Kacevicius | Firepush
Honest Ecommerce · with Tom Kacevicius · September 7, 2020 · 28 min
Summary
This episode breaks down the critical importance of smart retargeting strategies for Shopify stores. It highlights how focusing on ideal customers from the outset prevents wasted ad spend and improves conversion rates. Listeners will gain actionable timing protocols for abandoned cart flows across multiple channels, optimizing their customer recovery efforts.
Key takeaways
Optimize retargeting by focusing on high-intent traffic from the initial ad spend to avoid wasting resources on "bad-fit" customers.
Implement a multi-channel abandoned cart strategy starting with web push notifications and email, then escalating to SMS for non-converters to leverage cost-effectiveness and reach.
Sequence abandoned cart messages strategically: first message at 30-50 minutes, second at 8 hours, adapting based on product price point and customer decision-making time.
Utilize SMS for high ROI campaigns; while promotional SMS has a lower conversion rate, it drives significant overall sales. Abandoned cart SMS boasts high conversion rates (2-2.5%) and exceptional ROI (up to 30x).
Tom Kacevicius, the CEO of Firepush, has over five years’ experience in the Shopify ecosystem, and during this time has helped many Shopify and Shopify Plus stores use Firepush to achieve outstanding results - such as $1 million in revenue. On this podcast, we talk about the best channels in remarketing, how to plan your omnichannel strategy, the proper implementation of discount codes, and so much more! To learn more, visit: honestecommerce.co Resources: Tom’s LinkedIn Profile linkedin.com/in/ktomas Firepush’s website: getfirepush.com Firepush’s Omnichannel Retargeting Deck bit.ly/2DBrlq5 Visit gorgias.link/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to schedule a demo! Visit postscript.io/install for a free 30-day trial!
What does this episode say about paid acquisition?
Optimize retargeting by focusing on high-intent traffic from the initial ad spend to avoid wasting resources on "bad-fit" customers.
What does this episode say about email & sms?
Implement a multi-channel abandoned cart strategy starting with web push notifications and email, then escalating to SMS for non-converters to leverage cost-effectiveness and reach.
What does this episode say about customer retention?
Sequence abandoned cart messages strategically: first message at 30-50 minutes, second at 8 hours, adapting based on product price point and customer decision-making time.
What does this episode say about conversion & cro?
Utilize SMS for high ROI campaigns; while promotional SMS has a lower conversion rate, it drives significant overall sales. Abandoned cart SMS boasts high conversion rates (2-2.5%) and exceptional ROI (up to 30x).
