B.S., Bras, and Being Bold with Jane Fisher, Co-Founder and Co-CEO of Harper Wilde
Stairway to CEO
· with Jane Fisher
· October 18, 2022
· 62 min
Summary
This episode offers a direct look into the journey of building a successful DTC brand in a challenging market. Jane Fisher, Harper Wilde's Co-CEO, breaks down critical factors for ecommerce operators, from effective fundraising strategies and investor pitches to nailing product pricing and cultivating a winning company culture. It's a must-listen for founders navigating the complexities of scaling a consumer brand.
Key takeaways
When fundraising, meticulously adapt your pitch to directly address specific investor concerns and align with their investment thesis, rather than using a one-size-fits-all approach.
Determine your product's price point by thoroughly understanding your customer's perceived value and the competitive landscape, ensuring it supports both profitability and market penetration.
Prioritize hiring for cultural fit above all else in early-stage companies to build a cohesive team that can navigate startup challenges and drive sustained growth.
Actively seek and leverage mentorship and networking opportunities; these connections are invaluable for navigating entrepreneurial hurdles and unlocking new growth avenues.
To build a resilient brand, especially in a competitive DTC space, focus on taking customer feedback and iteratively improving products and customer experience.
Joining the show today is Jane Fisher, Co-Founder and Co-CEO of Harper Wilde, on a mission to take the B.S. out of bra shopping. In this episode, Jane shares with us her journey from growing up in Florida, working as a hostess at a tourist restaurant, to studying business, to earning her MBA at Wharton where she came up with the idea for Harper Wilde. She talks about the challenges she's faced fundraising from investors, how she had to change her pitch, how to land on a good price point, and why she hires for culture fit first.
Frequently asked about this episode
What does this episode say about brand strategy?
When fundraising, meticulously adapt your pitch to directly address specific investor concerns and align with their investment thesis, rather than using a one-size-fits-all approach.
What does this episode say about dtc growth?
Determine your product's price point by thoroughly understanding your customer's perceived value and the competitive landscape, ensuring it supports both profitability and market penetration.
What does this episode say about fundraising & investment?
Prioritize hiring for cultural fit above all else in early-stage companies to build a cohesive team that can navigate startup challenges and drive sustained growth.
What does this episode say about team & culture?
Actively seek and leverage mentorship and networking opportunities; these connections are invaluable for navigating entrepreneurial hurdles and unlocking new growth avenues.
What does this episode say about brand strategy?
To build a resilient brand, especially in a competitive DTC space, focus on taking customer feedback and iteratively improving products and customer experience.
