This episode discusses key findings from the 2017 Retail Technology Report, offering insights into how retailers are approaching investments in emerging technologies. It highlights a cautious retail landscape regarding tech adoption and provides valuable context for ecommerce operators charting their own technology roadmaps. Understanding these trends can help businesses avoid common pitfalls and make more strategic technology decisions.
Key takeaways
Retailers in 2017 were cautiously approaching investments in emerging technologies, indicating a need for clear ROI before adoption.
The podcast references a specific report, 'The 2017 Retail Technology Report: An Analysis of Trends, Buying Behaviors and Future Opportunities,' which can be downloaded for deeper insights into historical tech spending.
Long sales cycles and hesitation characterized retail tech adoption in 2017, suggesting that new tech providers needed to build strong cases for value and integration.
The discussion around technology adoption in 2017 provides a historical benchmark for current tech spending, allowing businesses to compare progress and identify shifts in the industry.
The report and discussion likely covered areas where retailers were prioritizing tech spend versus areas where they were lagging, offering insights into competitive technology landscapes.
In episode 117 of Total Retail Talks, Total Retail editors Caitlin Sullivan and Joe Keenan discuss the brand's latest research report, The 2017 Retail Technology Report: An Analysis of Trends, Buying Behaviors and Future Opportunities. Key findings from the report are discussed, including retailers’ cautious approach to investing in emerging technologies. Learn more about the…
What does this episode say about retail & omnichannel?
Retailers in 2017 were cautiously approaching investments in emerging technologies, indicating a need for clear ROI before adoption.
What does this episode say about ai & automation?
The podcast references a specific report, 'The 2017 Retail Technology Report: An Analysis of Trends, Buying Behaviors and Future Opportunities,' which can be downloaded for deeper insights into historical tech spending.
What does this episode say about analytics & attribution?
Long sales cycles and hesitation characterized retail tech adoption in 2017, suggesting that new tech providers needed to build strong cases for value and integration.
What does this episode say about retail & omnichannel?
The discussion around technology adoption in 2017 provides a historical benchmark for current tech spending, allowing businesses to compare progress and identify shifts in the industry.
What does this episode say about retail & omnichannel?
The report and discussion likely covered areas where retailers were prioritizing tech spend versus areas where they were lagging, offering insights into competitive technology landscapes.
