An Inside Look at CDW's Omnichannel Marketing Strategy

Total Retail Talks · December 8, 2016 · 21 min

Summary

In episode 65 of Total Retail Talks, Jim Garlow, director of marketing operations at CDW, a leading B-to-B retailer of computers, hardware, software and IT solutions, talks about how the company is managing the customer experience through all the different ways it interacts with and markets to its customers. Garlow discusses CDW's strategy for segmenting…

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