AI in a Marketer's Workflow | Chris Long | Go Fish Digital | Bonus Episode
Honest Ecommerce
· with Chris Long
· September 28, 2023
· 20 min
Summary
Chris Long from Go Fish Digital discusses leveraging ChatGPT to streamline and enhance SEO efforts for ecommerce businesses. This episode focuses on practical applications of AI, from generating meta tags and auditing sites to developing content strategies and improving conversion rates, enabling ecommerce operators to scale their SEO processes efficiently.
Key takeaways
Utilize ChatGPT's API with Google Sheets to automate title tag and meta description generation for thousands of product or collection pages, drastically reducing optimization time.
Employ ChatGPT as an SEO assistant by using plugins like 'Link Reader' to analyze your site and competitor pages, identifying areas for improvement and new content opportunities like product reviews or internal linking modules.
Beyond content generation, use ChatGPT for technical SEO tasks such as generating `robots.txt` commands or auditing existing site structures to identify weaknesses and suggest strategic content clusters.
Cross-reference all AI-generated content and recommendations with human expertise and competitor analysis to ensure accuracy, relevance, and quality, especially for critical information such as health or finance.
Embrace AI tools to make complex technical skills more accessible and to create custom solutions, moving beyond basic content creation to integrate AI into every aspect of a marketer's workflow.
Themes
ai & automationorganic & seoshopify & ecommerce platformsconversion & cro
“I think that's one of the strongest abilities or exciting possibilities of these new AI tools, (they’re) going to really inform a community of creators and allow us to create custom solutions that we might not have had before.”
On this bonus episode of Honest Ecommerce, we have Chris Long. Chris Long is the VP of Marketing at Go Fish Digital, a data-based digital marketing agency.
We talk about finding your own workflow, embracing AI as marketers, using ChatGPT to optimize marketing efforts, and so much more!
Frequently asked about this episode
What does this episode say about ai & automation?
Utilize ChatGPT's API with Google Sheets to automate title tag and meta description generation for thousands of product or collection pages, drastically reducing optimization time.
What does this episode say about organic & seo?
Employ ChatGPT as an SEO assistant by using plugins like 'Link Reader' to analyze your site and competitor pages, identifying areas for improvement and new content opportunities like product reviews or internal linking modules.
What does this episode say about shopify & ecommerce platforms?
Beyond content generation, use ChatGPT for technical SEO tasks such as generating `robots.txt` commands or auditing existing site structures to identify weaknesses and suggest strategic content clusters.
What does this episode say about conversion & cro?
Cross-reference all AI-generated content and recommendations with human expertise and competitor analysis to ensure accuracy, relevance, and quality, especially for critical information such as health or finance.
What does this episode say about ai & automation?
Embrace AI tools to make complex technical skills more accessible and to create custom solutions, moving beyond basic content creation to integrate AI into every aspect of a marketer's workflow.
