A Beginners Guide to Ecommerce SEO from Leading Expert Steven Wiideman
Firing The Man · with Steven Wiideman · January 18, 2022 · 56 min
Summary
This episode provides a foundational understanding of ecommerce SEO, emphasizing a long-term strategic approach over quick fixes. Steven Wiideman, a seasoned expert, breaks down the essential components of driving organic traffic, from technical setup and content strategy to understanding user behavior and budget allocation for business owners. It's a must-listen for ecommerce operators looking to build sustainable organic growth.
Key takeaways
Prioritize technical SEO, content strategy, and user behavior signals to build a strong organic presence. Don't chase trends; focus on evergreen best practices.
Allocate a realistic budget for SEO, understanding it's a long-term investment. Small, consistent efforts yield greater returns than sporadic, large pushes.
Gather customer feedback to inform your content and SEO strategy. Your customers' language and needs should directly influence your keywords and site structure.
Leverage tools like AnswerThePublic and Ahrefs for keyword research and competitive analysis to identify content gaps and optimization opportunities.
Build authority and referral traffic through strategic collaborations and by creating reference-worthy content that others in your industry will cite.
Steve Specializes in strategic planning for multi-location and franchise brands as the founder of Wiideman Consulting Group. He also considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers...
Prioritize technical SEO, content strategy, and user behavior signals to build a strong organic presence. Don't chase trends; focus on evergreen best practices.
What does this episode say about brand & content?
Allocate a realistic budget for SEO, understanding it's a long-term investment. Small, consistent efforts yield greater returns than sporadic, large pushes.
What does this episode say about dtc strategy?
Gather customer feedback to inform your content and SEO strategy. Your customers' language and needs should directly influence your keywords and site structure.
What does this episode say about organic & seo?
Leverage tools like AnswerThePublic and Ahrefs for keyword research and competitive analysis to identify content gaps and optimization opportunities.
What does this episode say about organic & seo?
Build authority and referral traffic through strategic collaborations and by creating reference-worthy content that others in your industry will cite.
