This episode offers a deep dive into the strategic adaptations 9-figure Amazon sellers are making to combat new Amazon fees and optimize marketplace performance. Learn how to refine your profitability models, adjust inventory strategies, and leverage diverse marketplaces beyond Amazon to sustain growth and margins in a dynamic e-commerce landscape.
Key takeaways
Re-evaluate and recreate your Amazon profitability model to account for new fees like low-inventory and inventory placement, assessing their SKU-level impact to determine flexible spending on advertising.
Adjust FBA shipment frequency and size; consider sending larger, less frequent shipments (e.g., monthly instead of weekly) and explore if small parcel shipping becomes more cost-effective than LTL for certain products due to new fee structures.
Diversify your marketplace presence beyond Amazon. Explore platforms like Walmart, TikTok Shop, and Target, as some can become significant revenue drivers, potentially even surpassing Amazon in certain categories or product lines.
Implement rigorous brand registry management. For new brands, proactively register them, and for existing ones, ensure proper authorization to act on their behalf, streamlining operations across multiple seller accounts.
Prepare for peak sales events like Prime Day by pre-analyzing deal performance and strategically allocating PPC budgets. Focus on high-performing deals that maintain profitability rather than participating across the board merely for visibility.
In this episode, we’ve got a seller who works at a company that makes nine figures online. Amazon is their top marketplace, but you might be shocked to find out which brings in the second most sales.
What does this episode say about amazon & marketplaces?
Re-evaluate and recreate your Amazon profitability model to account for new fees like low-inventory and inventory placement, assessing their SKU-level impact to determine flexible spending on advertising.
What does this episode say about supply chain & operations?
Adjust FBA shipment frequency and size; consider sending larger, less frequent shipments (e.g., monthly instead of weekly) and explore if small parcel shipping becomes more cost-effective than LTL for certain products due to new fee structures.
What does this episode say about finance & fundraising?
Diversify your marketplace presence beyond Amazon. Explore platforms like Walmart, TikTok Shop, and Target, as some can become significant revenue drivers, potentially even surpassing Amazon in certain categories or product lines.
What does this episode say about analytics & attribution?
Implement rigorous brand registry management. For new brands, proactively register them, and for existing ones, ensure proper authorization to act on their behalf, streamlining operations across multiple seller accounts.
What does this episode say about amazon & marketplaces?
Prepare for peak sales events like Prime Day by pre-analyzing deal performance and strategically allocating PPC budgets. Focus on high-performing deals that maintain profitability rather than participating across the board merely for visibility.
