This episode dives deep into advanced Amazon PPC strategies using the Adtomic tool, focusing on custom bid rules and dayparting. It provides actionable advice for sellers looking to optimize their ad spend, improve ACoS, and adapt to the rising influence of voice search in Amazon’s ecosystem. The discussion emphasizes balancing automated bid adjustments with manual oversight to ensure strategic control and efficiency in managing diverse campaign types.
Key takeaways
Implement custom bid rules within Adtomic to gradually scale bids based on ACoS, rather than drastic swings, by defining ACoS ranges and associated bid adjustments (e.g., lower bids by focusing on RPC for ACoS between 25-35%).
Set realistic and tiered ACoS targets; avoid setting an aggressive 10% ACoS from the start, as this leads to large bid swings. Instead, use a gradual approach with tiers like 10-20%, 20-30%, etc.
For high-performing keywords with sub-15% ACoS, increase bids by a small percentage (e.g., 5%) regardless of other metrics to maximize visibility and sales, but establish a cap (e.g., $5-$10) to prevent overspending.
Integrate conversational, long-tail keywords into your Amazon PPC strategy to adapt to the increasing prevalence of voice search via AI companions and Alexa.
Periodically review automated bid changes with manual scrutiny, especially for spend thresholds and sales data, to ensure decisions align with overall campaign goals and avoid inflating bids on underperforming keywords.
In this episode, Vince Montero joins us on the show to talk about the new bid optimization rules inside Adtomic, day partying, how to optimize your PPC for voice search, and so much more!
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Implement custom bid rules within Adtomic to gradually scale bids based on ACoS, rather than drastic swings, by defining ACoS ranges and associated bid adjustments (e.g., lower bids by focusing on RPC for ACoS between 25-35%).
What does this episode say about paid acquisition?
Set realistic and tiered ACoS targets; avoid setting an aggressive 10% ACoS from the start, as this leads to large bid swings. Instead, use a gradual approach with tiers like 10-20%, 20-30%, etc.
What does this episode say about ai & automation?
For high-performing keywords with sub-15% ACoS, increase bids by a small percentage (e.g., 5%) regardless of other metrics to maximize visibility and sales, but establish a cap (e.g., $5-$10) to prevent overspending.
What does this episode say about amazon & marketplaces?
Integrate conversational, long-tail keywords into your Amazon PPC strategy to adapt to the increasing prevalence of voice search via AI companions and Alexa.
What does this episode say about amazon & marketplaces?
Periodically review automated bid changes with manual scrutiny, especially for spend thresholds and sales data, to ensure decisions align with overall campaign goals and avoid inflating bids on underperforming keywords.
