This episode provides critical Amazon PPC strategies for ecommerce operators to maximize holiday sales during Black Friday, Cyber Monday, and the entire holiday season. Mina Elias shares his battle-tested approaches, emphasizing how to adjust bids, manage budgets, and optimize listings to ensure profitability rather than just increased sales volume during peak shopping events. The advice helps sellers differentiate between seasonal and non-seasonal products for tailored PPC tactics and conversion rate optimization.
Key takeaways
For giftable or expensive products, increase bids 30 days before peak holidays (Black Friday, Cyber Monday, Prime Day) to maximize rank. On the event day, slightly decrease bids by about 10% and monitor spend closely to prevent overspending and ensure profitability.
For non-seasonal products, implement an organic-focused strategy by significantly cutting bids (around 30%) two days before and during peak holiday events. This allows for increased sales due to higher traffic while maintaining ad spend, boosting net profit.
Before holiday sales, temporarily increase your product's sale price (e.g., 20% higher) 30-45 days in advance. This allows you to drop the price back to its original point during the sale, showcasing a 'lowest price in 30 days' badge and making the offer more attractive without deeply discounting.
Optimize your main product image and strive for a 4.3-star rating or higher before the holidays. These factors significantly impact click-through rates, leading to lower CPCs and improved paid and organic traffic on Amazon.
Utilize Amazon DSP for retargeting and custom imagery in Sponsored Brand Ads to boost conversion rates, especially for products that benefit from visual storytelling or have a longer consideration phase.
Ever wondered how to navigate the holiday sales season like a pro? In this episode, we discuss Amazon PPC strategies for Black Friday, Cyber Monday, answer your questions live, and more!
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
For giftable or expensive products, increase bids 30 days before peak holidays (Black Friday, Cyber Monday, Prime Day) to maximize rank. On the event day, slightly decrease bids by about 10% and monitor spend closely to prevent overspending and ensure profitability.
What does this episode say about paid acquisition?
For non-seasonal products, implement an organic-focused strategy by significantly cutting bids (around 30%) two days before and during peak holiday events. This allows for increased sales due to higher traffic while maintaining ad spend, boosting net profit.
What does this episode say about conversion & cro?
Before holiday sales, temporarily increase your product's sale price (e.g., 20% higher) 30-45 days in advance. This allows you to drop the price back to its original point during the sale, showcasing a 'lowest price in 30 days' badge and making the offer more attractive without deeply discounting.
What does this episode say about amazon & marketplaces?
Optimize your main product image and strive for a 4.3-star rating or higher before the holidays. These factors significantly impact click-through rates, leading to lower CPCs and improved paid and organic traffic on Amazon.
What does this episode say about amazon & marketplaces?
Utilize Amazon DSP for retargeting and custom imagery in Sponsored Brand Ads to boost conversion rates, especially for products that benefit from visual storytelling or have a longer consideration phase.
