This episode features Cory Barnes, Digital Marketing Manager at Exxel Outdoors, who shares five actionable tips for retailers to boost their e-commerce sales. He also touches on how a robust e-commerce platform has streamlined operations for Exxel Outdoors, managing websites for 10 distinct brands. This is a quick listen for anyone looking for practical strategies to enhance their online sales performance.
Key takeaways
Leverage a robust e-commerce platform to efficiently manage multiple brand websites from a centralized system.
Implement a data-driven approach to identify and prioritize key areas for e-commerce growth.
Optimize product pages with high-quality content, clear calls-to-action, and customer reviews to drive conversions.
Explore new digital marketing channels and strategies to reach a wider audience and diversify customer acquisition efforts.
Regularly analyze sales data and website analytics to understand customer behavior and refine your e-commerce strategy.
In episode 181 of Total Retail Talks, Cory Barnes, digital marketing manager at Exxel Outdoors, parent company of leading outdoor brands such as Kelty and Sierra Designs, discusses how an e-commerce platform has helped the business better manage the websites for its 10 brands. In addition, Barnes offers five tips for other retailers and brands…
