5 Psychological Principles For Your Store in This New Normal | Hannah Levenson | Loox
Honest Ecommerce · with Hannah Levenson · January 25, 2021 · 37 min
Summary
In this episode, Hannah Levenson from Loox discusses five psychological principles relevant to e-commerce in the "new normal." She explains how understanding customer psychology—especially post-pandemic—can help store owners optimize their online stores for better conversion, trust, and repeat purchases. This episode is a must for any ecommerce professional looking to leverage psychological nudges to improve their store performance.
Key takeaways
Don't overdo scarcity tactics; customers will feel cheated and lose trust.
Customers are "drunk and in a rush," so simplify product choices and calls to action to reduce analysis paralysis.
Leverage user-generated content (UGC) like photo reviews to build trust and social proof, especially for new customers.
Product reviews impact conversion rates and repeat purchases at every stage of the sales funnel.
The "new normal" means even more online competition; differentiate by optimizing the customer experience with psychological principles.
Hannah is the Marketing Lead at Loox Photo Reviews App, helping store owners leverage and maximize UGC to increase conversions and brand discovery. On this podcast, we talked about when having many product SKUs can be detrimental, innovation vs “old ways”, why your customers are “drunk and in a rush”, and so much more! To learn more, visit: honestecommerce.co Resources: Hannah’s LinkedIn Page: linkedin.com/in/hannah-levenson-2767a5a1 Loox’s Shopify App Page: apps.shopify.com/loox Loox’s Website: loox.app Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to get a free trial! Visit avalara.com/honest to find out how your business can be sales tax ready! Visit rewind.io, respond to any of Rewind’s welcome emails and mention Honest Ecommerce (this podcast) to get your first month absolutely free!
