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45. Should You Have a Blog for Your eCommerce Website?

eCommerce Badassery · with null · February 2, 2021 · 19 min

Summary

Many e-commerce businesses are hesitant to start a blog, but this episode makes a compelling case for why a blog can be a powerful asset for online stores. It covers how to leverage a blog to attract organic traffic through SEO-optimized content, build brand authority, and ultimately drive sales by educating potential customers and complementing your overall marketing funnels.

Key takeaways

Themes

organic & seobrand & contentdtc strategy

Topics covered

ecommerce content marketingseo for ecommerceblog strategykeyword researchcontent marketing funnelsbrand authority

Episode description

Are blogs good for eCommerce? It’s a question I get all the time. And I know the thought of having to make ANOTHER piece of content is UGH! But, I’ll tell you - it just might be worth your time. Listen in for the deets. Here’s what you’ll learn: Are blogs good for eCommerce businesses? Are blogs good for YOUR eCommerce business? What eComm companies are doing blogs right How to write blog posts that search engines love Read the Full Transcript eCommerceBadassery.com/45 Episodes Mentioned 12. Funnel Series #1: How to Get More Awareness & Visibility ecommercebadassery.com/12 Ep. 44. How to Build Out Your Email Marketing Calendar ecommercebadassery.com/44 Links Mentioned Beardbrand.com TheManRegistry.com AnswerthePublic.com FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://bit.ly/eCommBadassery-FacebookGroup Let’s connect on Instagram @ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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Frequently asked about this episode

What does this episode say about organic & seo?
Evaluate if a blog is right for your specific e-commerce business by considering your resources and target audience needs.
What does this episode say about brand & content?
Focus on creating blog content that answers common customer questions and targets long-tail keywords to improve search engine visibility.
What does this episode say about dtc strategy?
Analyze successful e-commerce blogs like Beardbrand.com and TheManRegistry.com for inspiration and best practices.
What does this episode say about organic & seo?
Utilize tools like AnswerThePublic.com for keyword research to identify topics that resonate with your audience and have high search intent.
What does this episode say about organic & seo?
Integrate your blog with your broader marketing strategy, particularly with email marketing and social media, to maximize reach and impact.

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