Serious Sellers Podcast · with Emma Schermer Tamir and Rich Goldstein · August 9, 2022 · 35 min
Summary
This episode offers actionable advice for Amazon sellers on maximizing their presence and protection. It covers strategies for effective networking at industry events, safeguarding intellectual property, and optimizing product listings for increased discoverability and conversion, especially heading into Q4.
Key takeaways
When attending industry events, identify your goals beforehand and step out of your comfort zone to initiate conversations with key contacts. Don't be afraid to approach people you admire; the regret of not trying is often greater than the fear of initiating.
Implement a 'follow-up list' on your phone during events. Note down individuals you meet and specific follow-up actions (e.g., 'invite to webinar', 'discuss X'). This ensures you act on connections and don't forget important details.
Utilize 'selfie networking' by taking a picture with new contacts and immediately texting or emailing it to them. This creates an open line of communication and provides a visual reminder, making follow-ups easier.
Prioritize applying for trademarks early in your product development cycle. Consider international protection (e.g., in China) if you anticipate expanding or manufacturing there to safeguard your brand.
Optimize your Amazon product listings by avoiding keyword stuffing in descriptions. Focus on compelling A+ content, strategic keyword use in alt-text, and ensuring your product is perceived as 'giftable' for seasonal sales like Q4.
Themes
amazon & marketplacesfounder & leadershipbrand & contentorganic & seo
In this episode, we speak with Emma Schermer Tamir and Rich Goldstein about intellectual property, trademarks, listing optimization, and how to get the most out of Amazon seller events.
What does this episode say about amazon & marketplaces?
When attending industry events, identify your goals beforehand and step out of your comfort zone to initiate conversations with key contacts. Don't be afraid to approach people you admire; the regret of not trying is often greater than the fear of initiating.
What does this episode say about founder & leadership?
Implement a 'follow-up list' on your phone during events. Note down individuals you meet and specific follow-up actions (e.g., 'invite to webinar', 'discuss X'). This ensures you act on connections and don't forget important details.
What does this episode say about brand & content?
Utilize 'selfie networking' by taking a picture with new contacts and immediately texting or emailing it to them. This creates an open line of communication and provides a visual reminder, making follow-ups easier.
What does this episode say about organic & seo?
Prioritize applying for trademarks early in your product development cycle. Consider international protection (e.g., in China) if you anticipate expanding or manufacturing there to safeguard your brand.
What does this episode say about amazon & marketplaces?
Optimize your Amazon product listings by avoiding keyword stuffing in descriptions. Focus on compelling A+ content, strategic keyword use in alt-text, and ensuring your product is perceived as 'giftable' for seasonal sales like Q4.
