Matt Altman, who manages over $250 million in Amazon revenue, shares his unique strategies for Amazon marketing. This episode offers valuable insights for both new and experienced sellers on product launches, keyword research, and PPC, focusing on how to drive external traffic and optimize listings for maximum sales.
Key takeaways
Leverage off-Amazon channels like podcasts and influencer marketing to drive external traffic to your Amazon listings, using Amazon Attribution to track performance.
Utilize tools like SEMRush for in-depth keyword research to identify high-converting Google search terms that can be applied to Amazon PPC and SEO strategies.
Implement NFC tags on product labels to create interactive customer experiences and gather valuable post-purchase data.
Avoid common PPC mistakes by continuously optimizing bids, targeting relevant keywords, and structuring campaigns efficiently to maximize ROI.
For new product launches, focus on broad keyword targeting initially and then refine based on performance data to optimize ad spend.
What does this episode say about amazon & marketplaces?
Leverage off-Amazon channels like podcasts and influencer marketing to drive external traffic to your Amazon listings, using Amazon Attribution to track performance.
What does this episode say about paid acquisition?
Utilize tools like SEMRush for in-depth keyword research to identify high-converting Google search terms that can be applied to Amazon PPC and SEO strategies.
What does this episode say about brand & content?
Implement NFC tags on product labels to create interactive customer experiences and gather valuable post-purchase data.
What does this episode say about analytics & attribution?
Avoid common PPC mistakes by continuously optimizing bids, targeting relevant keywords, and structuring campaigns efficiently to maximize ROI.
What does this episode say about amazon & marketplaces?
For new product launches, focus on broad keyword targeting initially and then refine based on performance data to optimize ad spend.
