This episode recaps Helium 10's June product updates, focusing on new features and tools designed to help Amazon and Walmart sellers. It highlights the expansion of Helium 10 tools to the Amazon UAE marketplace, introduces new analytical tools like Market Tracker 360 and ASIN Insights Tracker, and emphasizes the importance of using data-driven strategies alongside understanding the human customer for e-commerce success.
Key takeaways
Amazon sellers should consider expanding into the Amazon UAE marketplace, utilizing Helium 10's newly supported tools (Cerebro, Magnet, Black Box) for localized keyword research, as it's an English-speaking platform without direct translation issues seen in other new markets.
Leverage advanced analytical tools like Market Tracker 360 and ASIN Insights Tracker to gain deeper competitive intelligence and product-specific insights beyond basic keyword research and search volume.
Prioritize generating keyword sales over solely focusing on search volume. Helium 10 Elite members can utilize the Estimated Keyword Sales Tool to identify keywords that directly contribute to conversions.
Actively use all available tools, including those in Seller Central (Business Reports, Brand Analytics, Opportunity Explorer), alongside third-party tools like Helium 10, to maximize data-driven decision-making.
Don't overlook Amazon Attribution links within Helium 10 Portals to track the effectiveness of external marketing efforts and accurately attribute sales.
What does this episode say about amazon & marketplaces?
Amazon sellers should consider expanding into the Amazon UAE marketplace, utilizing Helium 10's newly supported tools (Cerebro, Magnet, Black Box) for localized keyword research, as it's an English-speaking platform without direct translation issues seen in other new markets.
What does this episode say about analytics & attribution?
Leverage advanced analytical tools like Market Tracker 360 and ASIN Insights Tracker to gain deeper competitive intelligence and product-specific insights beyond basic keyword research and search volume.
What does this episode say about product & merchandising?
Prioritize generating keyword sales over solely focusing on search volume. Helium 10 Elite members can utilize the Estimated Keyword Sales Tool to identify keywords that directly contribute to conversions.
What does this episode say about amazon & marketplaces?
Actively use all available tools, including those in Seller Central (Business Reports, Brand Analytics, Opportunity Explorer), alongside third-party tools like Helium 10, to maximize data-driven decision-making.
What does this episode say about amazon & marketplaces?
Don't overlook Amazon Attribution links within Helium 10 Portals to track the effectiveness of external marketing efforts and accurately attribute sales.
