#242: PPC Talk - An In-Depth Look at a Powerful New Amazon Advertising Platform

Serious Sellers Podcast · May 8, 2021 · 42 min

Summary

This episode dives into Adtomic, Helium 10's powerful new Amazon advertising platform. It explores how Adtomic streamlines PPC campaign management through automation and AI, helping sellers optimize bids, keywords, and budgets to significantly increase product visibility, sales, and ROAS on the Amazon marketplace. Ecommerce operators will learn how to leverage this tool for more efficient and effective Amazon advertising strategies.

Key takeaways

• Implement automated bidding strategies within Adtomic to save time and improve bid efficiency for Amazon PPC campaigns.
• Utilize Adtomic's keyword research and negative keyword management features to refine targeting and reduce wasted ad spend.
• Analyze Adtomic's performance analytics and reporting to make data-driven decisions for budget allocation and campaign optimization.
• Integrate Adtomic with other Helium 10 tools to create a comprehensive Amazon business management solution.
• Focus on improving your Return on Ad Spend (ROAS) and Advertising Cost of Sale (ACOS) by leveraging Adtomic's optimization features.
• Structure your Amazon PPC campaigns effectively using Adtomic's organizational tools to enhance management and reporting.

Themes

Topics covered

Episode description

Want to make sure that your Amazon product gets noticed? That’s where Helium 10’s new PPC tool, Adtomic comes in. Here’s the latest news!

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?

Implement automated bidding strategies within Adtomic to save time and improve bid efficiency for Amazon PPC campaigns.

What does this episode say about paid acquisition?

Utilize Adtomic's keyword research and negative keyword management features to refine targeting and reduce wasted ad spend.

What does this episode say about ai & automation?

Analyze Adtomic's performance analytics and reporting to make data-driven decisions for budget allocation and campaign optimization.

What does this episode say about amazon & marketplaces?

Integrate Adtomic with other Helium 10 tools to create a comprehensive Amazon business management solution.

What does this episode say about amazon & marketplaces?

Focus on improving your Return on Ad Spend (ROAS) and Advertising Cost of Sale (ACOS) by leveraging Adtomic's optimization features.

Listen

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