This episode breaks down early Black Friday/Cyber Monday (BFCM) 2024 data, revealing shifts in customer behavior and revenue distribution. It emphasizes the critical need for ecommerce operators to adapt their 2025 planning to these new trends, particularly the extended sales cycle and increased importance of new customer acquisition.
Key takeaways
Don't solely rely on pre-BFCM returning customer revenue. The extended sales cycle means this revenue is spread out; focus on new customer acquisition during BFCM itself.
Anticipate a strong December. Due to how BFCM spanned across months this year, expect boosted year-over-year comps for December, especially in the first two weeks.
Re-evaluate your planning models. Traditional BFCM performance metrics may be misleading given the unique sales cycle this year. Update your 2025 planning to reflect these new dynamics.
Brands heavily reliant on new customer acquisition performed better on BFCM this year. Prioritize strategies to attract new customers for future high-volume sales events.
Consider previous 'late' BFCM years (like 2019) as a benchmark to contextualize current performance, accounting for pre-pandemic market conditions.
Get the inside scoop on the latest Black Friday and Cyber Monday (BFCM) trends and what they mean for the future of ecommerce! In this episode of the podcast, Richard and Taylor discuss early BFCM data, revealing surprising growth trends, shifting customer behaviors, and what it all means for your 2025 strategy.
Here’s what we cover:
How BFCM sales are evolving and what to expect in December
Key insights on new vs. returning customer revenue trends
Why 2025 is shaping up to be the year of great planning
Tips for creating a winning omni-channel marketing strategy
Exclusive insights from the CTC Profit System
Ready to start planning your most successful year yet? Click here to learn more about how Common Thread Collective can help: https://prophitsystem.com/
Show Notes:
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Frequently asked about this episode
What does this episode say about bfcm strategy?
Don't solely rely on pre-BFCM returning customer revenue. The extended sales cycle means this revenue is spread out; focus on new customer acquisition during BFCM itself.
What does this episode say about customer acquisition?
Anticipate a strong December. Due to how BFCM spanned across months this year, expect boosted year-over-year comps for December, especially in the first two weeks.
What does this episode say about performance analysis?
Re-evaluate your planning models. Traditional BFCM performance metrics may be misleading given the unique sales cycle this year. Update your 2025 planning to reflect these new dynamics.
What does this episode say about strategic planning?
Brands heavily reliant on new customer acquisition performed better on BFCM this year. Prioritize strategies to attract new customers for future high-volume sales events.
What does this episode say about bfcm strategy?
Consider previous 'late' BFCM years (like 2019) as a benchmark to contextualize current performance, accounting for pre-pandemic market conditions.
