This episode dissects the 2024 Black Friday/Cyber Monday (BFCM) performance, highlighting a potential shift in revenue distribution across November and December. It emphasizes the critical need for robust planning and realistic forecasting for 2025, especially for 8-9 figure ecommerce brands, to ensure consistent profitability and team morale. The discussion offers strategies to interpret mixed BFCM results and prepare for future growth.
Key takeaways
The 2024 BFCM saw a significant portion of returning customer revenue pulled into earlier November sales, impacting BFCM day performance for larger brands.
Brands heavily reliant on new customer acquisition performed better on BFCM itself, suggesting a shift in holiday shopping behavior.
Accurate forecasting and an integrated operating plan (marketing calendar + financial plan) are crucial for 2025 to avoid 'missing forecast' demoralization and inform key decisions like inventory buying.
December 2024 is projected to have stronger year-over-year growth due to Cyber Monday falling into the month, potentially skewing monthly comparisons.
For 8-9 figure ecommerce brands, investing in a custom 2025 forecast, media plan, and cohort retention model can set daily expectations for 35 key metrics and optimize for predictable, profitable growth.
Get the inside scoop on the latest Black Friday and Cyber Monday (BFCM) trends and what they mean for the future of ecommerce! In this episode of the podcast, Richard and Taylor discuss early BFCM data, revealing surprising growth trends, shifting customer behaviors, and what it all means for your 2025 strategy.
Here’s what we cover: How BFCM sales are evolving and what to expect in December Key insights on new vs. returning customer revenue trends Why 2025 is shaping up to be the year of great planning Tips for creating a winning omni-channel marketing strategy Exclusive insights from the CTC Profit System Ready to start planning your most successful year yet? Click here to learn more about how Common Thread Collective can help: https://prophitsystem.com/
Show Notes: Get funding with Clearco - https://bit.ly/40MtSpB The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm
What does this episode say about finance & fundraising?
The 2024 BFCM saw a significant portion of returning customer revenue pulled into earlier November sales, impacting BFCM day performance for larger brands.
What does this episode say about analytics & attribution?
Brands heavily reliant on new customer acquisition performed better on BFCM itself, suggesting a shift in holiday shopping behavior.
What does this episode say about paid acquisition?
Accurate forecasting and an integrated operating plan (marketing calendar + financial plan) are crucial for 2025 to avoid 'missing forecast' demoralization and inform key decisions like inventory buying.
What does this episode say about founder & leadership?
December 2024 is projected to have stronger year-over-year growth due to Cyber Monday falling into the month, potentially skewing monthly comparisons.
What does this episode say about finance & fundraising?
For 8-9 figure ecommerce brands, investing in a custom 2025 forecast, media plan, and cohort retention model can set daily expectations for 35 key metrics and optimize for predictable, profitable growth.
