Behind the Numbers: an EMARKETER Podcast artwork

2025 Retail Awards — Must-Visit Store, Greatest Glow-Up, Best Collab, AI Power Move, and Most Impactful Campaign | Reimagining Retail

Behind the Numbers: an EMARKETER Podcast · with Blake Droesch, Arielle Feger, Rachel Wolff · December 24, 2025 · 25 min

Summary

This episode unveils the 2025 Retail Awards, highlighting the best in retail innovation. It provides concrete examples of successful strategies across store experience, brand reinvention, AI integration, strategic collaborations, and impactful marketing campaigns. Operators will learn what defined success in the past year and gain insights into future retail trends and actionable strategies for enhancing customer experience and driving growth.

Key takeaways

Themes

retail & omnichannelbrand & contentai & automation

Topics covered

experiential retailbrand revitalizationai in retailstrategic partnershipsmarketing campaign effectivenessomnichannel strategy

Episode description

On today's podcast episode, we give out our '2025 Retail Awards' for the 'Must-Visit Store of the Year', 'Glow-Up of the Year', 'AI Power Move', 'Collab of the Year', and 'Campaign of the Year'. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Analysts Arielle Feger and Rachel Wolff. To learn more about our research and get access to PRO+ go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-reimagining-retail-2025-retail-awards-must-visit-glow-up-best-collab-ai-impactful © 2025 EMARKETER Campaigns take flight with Viasat Ads. Unlock access to over 250 million passengers annually across leading global airlines, with high-engagement ad formats and real-time delivery. Viasat Ads provides access to a verified audience in a captive environment, so your message reaches passengers when they are ready to engage. Join their journey with Viasat Ads.

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Frequently asked about this episode

What does this episode say about retail & omnichannel?
Identify the characteristics of a 'Must-Visit Store' by focusing on experiential elements, excellent customer service, visual merchandising, and seamless omnichannel integration, as exemplified by the award winners.
What does this episode say about brand & content?
Analyze successful "Glow-Ups" to understand how brands effectively reinvented their image, revitalized offerings, and achieved significant growth, and apply these strategies to your own brand transformation efforts.
What does this episode say about ai & automation?
Explore the "AI Power Moves" highlighted to identify practical applications of AI in retail, from personalization and inventory management to customer service, and assess how these can be integrated into your operations.
What does this episode say about retail & omnichannel?
Examine the "Collabs of the Year" to understand what makes brand partnerships resonate with consumers and drive sales, and consider potential strategic collaborations for your business.
What does this episode say about retail & omnichannel?
Deconstruct the "Most Impactful Campaigns" to learn about successful marketing strategies, messaging, creative execution, and measurable results, using these insights to develop more effective campaigns.

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