#194: PPC Talk - Prestozon’s (and Helium 10’s) Ben Aldern Offers Expert Advice

Serious Sellers Podcast · with Ben Aldern · November 14, 2020 · 40 min

Summary

This episode features Ben Aldern of Prestozon (now part of Helium 10), who shares expert advice on Amazon Advertising (PPC) for sellers. He covers optimizing campaigns, improving profitability, and navigating the complexities of the platform. The discussion provides key strategies and best practices for maximizing ROI through effective PPC management.

Key takeaways

• Implement negative keyword strategies to reduce wasted ad spend and improve campaign efficiency.
• Utilize a combination of automatic and manual PPC campaigns, understanding when to best leverage each for optimal results.
• Monitor and analyze key PPC metrics like ACOS, ROAS, CTR, and CPC to inform bid management and overall campaign optimization.
• Leverage data from PPC campaigns to enhance product listings and refine your overarching business strategy.
• Understand how seasonality impacts PPC performance and adjust your strategies accordingly to maintain profitability.

Themes

Topics covered

Episode description

Powerful Amazon advertising software company, Prestozon is now part of Helium 10. Here’s Prestozon’s (Helium 10’s) Ben Aldern with expert PPC advice.

Related episodes

• How AI is Revolutionizing Print-on-Demand — David Hooker | How AI Changes Print-On-Demand, How AI Creates Photorealistic Mockups, What Traits Make Sellers Successful, How Printify’s Global Fulfillment Cuts Risk, Why Gen Z Demands Personalization (#484)— Ecommerce Coffee Break
• The Bouquet Theory of Building a Brand From Zero | Ep 974— The Game with Alex Hormozi
• "How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did— Shopify Masters
• AI, Data, and Platform Wars: Is Your Brand Set Up to Win? — Mark Rubin | How AI Changes Ecommerce Operations, What Strong Tech Setups Brands Need, How Platform Wars Hurt Brands, What Agentic AI Means Today, How Winning Brands Prepare Ahead (#483)— Ecommerce Coffee Break
• The Meta Playbook That Took True Sea Moss Beyond Nine Figures— Marketing Operators
• Most Businesses are Hard to Scale | Ep 973— The Game with Alex Hormozi

Frequently asked about this episode

What does this episode say about amazon & marketplaces?

Implement negative keyword strategies to reduce wasted ad spend and improve campaign efficiency.

What does this episode say about paid acquisition?

Utilize a combination of automatic and manual PPC campaigns, understanding when to best leverage each for optimal results.

What does this episode say about analytics & attribution?

Monitor and analyze key PPC metrics like ACOS, ROAS, CTR, and CPC to inform bid management and overall campaign optimization.

What does this episode say about ai & automation?

Leverage data from PPC campaigns to enhance product listings and refine your overarching business strategy.

What does this episode say about amazon & marketplaces?

Understand how seasonality impacts PPC performance and adjust your strategies accordingly to maintain profitability.

Listen

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