#139: Amazon Stories – Including a Shipping Wizard, a “Magic” Product Research Technique & Kevin King.
Serious Sellers Podcast · with Rafael Elbas, Alina, Tomer Benovich · April 25, 2020 · 23 min
Summary
This episode provides critical insights for Amazon sellers navigating shipping logistics from China and optimizing product research. It highlights strategies for cost-effective freight, international selling, and a unique product research technique focused on scalability and identifying underserved niches on Amazon.
Key takeaways
Utilize air consolidation services offered by Amazon-dedicated freight forwarders to significantly reduce international shipping costs for smaller quantities by leveraging bulk bookings.
When shipping to Amazon, consider using a 3PL for larger shipments to store inventory and drip-feed products to Amazon fulfillment centers, avoiding high Amazon storage fees.
European sellers can successfully sell on Amazon North America without a US LLC or bank account; focus on establishing a company in your home country and leverage services to manage taxes.
Employ Tomer's 'launch and scale' product research method: identify products with low competition (under 100 reviews in 100 days, over $2k/month FBA sales) to gain initial organic sales, then scale once reviews and sales velocity increase.
When expanding a product line, look for products with two additional competitors doing over $10k/month, under 350 reviews, over 100 days old, and sold by FBA to ensure sufficient market opportunity.
When doing keyword research, analyze the top 5 competitors for a target keyword and use tools like Wordcounter.net or Helium 10's Frankenstein to identify frequently repeated words and phrases in their titles to optimize your own listings.
What does this episode say about amazon & marketplaces?
Utilize air consolidation services offered by Amazon-dedicated freight forwarders to significantly reduce international shipping costs for smaller quantities by leveraging bulk bookings.
What does this episode say about supply chain & operations?
When shipping to Amazon, consider using a 3PL for larger shipments to store inventory and drip-feed products to Amazon fulfillment centers, avoiding high Amazon storage fees.
What does this episode say about product & merchandising?
European sellers can successfully sell on Amazon North America without a US LLC or bank account; focus on establishing a company in your home country and leverage services to manage taxes.
What does this episode say about analytics & attribution?
Employ Tomer's 'launch and scale' product research method: identify products with low competition (under 100 reviews in 100 days, over $2k/month FBA sales) to gain initial organic sales, then scale once reviews and sales velocity increase.
What does this episode say about amazon & marketplaces?
When expanding a product line, look for products with two additional competitors doing over $10k/month, under 350 reviews, over 100 days old, and sold by FBA to ensure sufficient market opportunity.
