Despite alarming reports of Amazon's decline for sellers, this episode argues that the platform is thriving for those employing a reseller model. It highlights how focusing on existing product listings and leveraging Amazon's established infrastructure offers a more sustainable path than private label for many entrepreneurs, enabling them to capitalize on the platform's massive traffic without incurring high advertising costs or extensive product development risks.
Key takeaways
The 'Amazon is Dead' narrative primarily applies to private label sellers facing high ad costs, increased competition from big brands, and direct-from-China manufacturers.
The reseller model, specifically "replens" (arbitrage of existing products), sidesteps many of the challenges plaguing private label by utilizing established listings and Amazon's existing customer traffic.
Amazon's increased catalog quality and stricter gating processes, while initially challenging, ultimately benefit resellers by eliminating fly-by-night sellers and creating a more professional selling environment.
Just as vendors profit in a crowded stadium without owning a team, resellers can thrive on Amazon by "selling hot dogs" (existing products) within Amazon's massive, established marketplace, rather than attempting to launch an entire "franchise" (private label product).
The episode advocates for buying more inventory as a reseller because the challenges described in the "Amazon is Dead" video create less competition for those operating with a reseller model.
When a well-respected voice in the Amazon space drops a data-packed video declaring the Amazon seller is dying, you pay attention. We did. We checked every number. It all holds up. Then we realized something wild: he wasn't making one video. He was making two. One is a warning for private label sellers. The other? It's basically a recruitment ad for resellers. Hot dogs, stadiums, and the off-ramp nobody's taking. This one's a ride. Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "What is a Section 3 Amazon seller audit, and is Amazon actually punishing sellers?" Use coupon code "MISTAKE" to get your first month of services for only $1 with Jeff and his team! Watch this episode on our YouTube channel: https://youtu.be/0l1AH4-9ExE Show note LINKS: ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life! SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart. SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11 Silent
What does this episode say about amazon & marketplaces?
The 'Amazon is Dead' narrative primarily applies to private label sellers facing high ad costs, increased competition from big brands, and direct-from-China manufacturers.
What does this episode say about supply chain & operations?
The reseller model, specifically "replens" (arbitrage of existing products), sidesteps many of the challenges plaguing private label by utilizing established listings and Amazon's existing customer traffic.
What does this episode say about founder & leadership?
Amazon's increased catalog quality and stricter gating processes, while initially challenging, ultimately benefit resellers by eliminating fly-by-night sellers and creating a more professional selling environment.
What does this episode say about amazon & marketplaces?
Just as vendors profit in a crowded stadium without owning a team, resellers can thrive on Amazon by "selling hot dogs" (existing products) within Amazon's massive, established marketplace, rather than attempting to launch an entire "franchise" (private label product).
What does this episode say about amazon & marketplaces?
The episode advocates for buying more inventory as a reseller because the challenges described in the "Amazon is Dead" video create less competition for those operating with a reseller model.
