Mike Alte, an Amazon seller, shares his inspiring journey from job loss to building a thriving Amazon business. Facing unexpected unemployment in his 50s, Alte dove into Amazon selling, emphasizing the importance of resilience, continuous learning, and adapting to platform changes. This episode offers valuable lessons on overcoming setbacks, effective sourcing strategies, and the mindset required for sustained success in the competitive Amazon marketplace.
Key takeaways
When facing significant business setbacks, be prepared to return to intensive, fundamental activities like 14-hour sourcing days to rebuild your foundation.
Thoroughly verify ASIN matchups, brand legitimacy, bullet points, and product images; neglecting these details can lead to high return rates and lost profits, as Mike learned with a confusingly priced 1-pack/3-pack item.
Utilize 'storefront stalking' and tools like Keepa for advanced product research; this method proved highly effective for Mike in identifying profitable retail arbitrage opportunities.
Cultivate a 'failure is not an option' mindset, especially when relying on your business for your livelihood; this commitment helps push through challenging periods and encourages adaptability.
Recognize and accept that business setbacks (like listing changes or policy shifts) are inevitable. Develop a strategy for mental resilience, such as stepping away briefly to re-evaluate, then proactively seeking solutions and repeating past successes.
What happens when you lose your job in your fifties and the job market shuts its doors? For Mike Alte, the answer was resilience, resourcefulness, and a crash course in Amazon selling. In this episode, Coach Brian Olson sits down with Mike to talk about the emotional rollercoaster of starting over, the turning points in his business journey, and how storefront stalking and Keepa mastery helped him go from frustrated job-seeker to full-time e-commerce entrepreneur. Mike's story is a powerful reminder that it's never too late to reinvent yourself and that sometimes, failure really isn't an option. Get ready for candid insights, rookie mistakes turned lessons, and practical tips you can use today to move your Amazon business forward. Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com discusses why you shouldn't just "acknowledge fault" on Amazon seller violations. Watch this episode on our YouTube channel: https://youtu.be/oIEEGZ5CQ40 Show note LINKS: SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11 My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 82,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the
What does this episode say about amazon & marketplaces?
When facing significant business setbacks, be prepared to return to intensive, fundamental activities like 14-hour sourcing days to rebuild your foundation.
What does this episode say about founder & leadership?
Thoroughly verify ASIN matchups, brand legitimacy, bullet points, and product images; neglecting these details can lead to high return rates and lost profits, as Mike learned with a confusingly priced 1-pack/3-pack item.
What does this episode say about supply chain & operations?
Utilize 'storefront stalking' and tools like Keepa for advanced product research; this method proved highly effective for Mike in identifying profitable retail arbitrage opportunities.
What does this episode say about amazon & marketplaces?
Cultivate a 'failure is not an option' mindset, especially when relying on your business for your livelihood; this commitment helps push through challenging periods and encourages adaptability.
What does this episode say about amazon & marketplaces?
Recognize and accept that business setbacks (like listing changes or policy shifts) are inevitable. Develop a strategy for mental resilience, such as stepping away briefly to re-evaluate, then proactively seeking solutions and repeating past successes.
