057 - Unprepared: Things to Consider Before Going Headless with Nick Raushenbush
Honest Ecommerce · with Nick Raushenbush · March 11, 2021 · 16 min
Summary
For ecommerce brands considering a headless commerce approach, this episode with Shogun co-founder Nick Raushenbush offers crucial insights into what headless entails, its benefits, and essential considerations before implementation. It emphasizes that while headless offers flexibility and performance advantages, it's not a one-size-fits-all solution and requires careful planning.
Key takeaways
Headless commerce decouples the frontend (customer-facing) from the backend (ecommerce platform), allowing for greater design flexibility and faster site performance.
Brands should evaluate their specific needs and resources before going headless; it's best suited for those needing extensive customization, complex user experiences, or integrating with multiple systems.
Consider the increased development complexity and cost associated with headless implementations, as it often requires more technical expertise.
Headless can significantly improve site speed and conversion rates due to better performance and more tailored customer journeys.
Brands should partner with experienced developers or agencies familiar with headless architectures to ensure a successful transition and ongoing management.
In this podcast, we talk about how brands can use headless, different examples of what headless is, why you need to use headless, and more. Nick is the co-founder of Shogun, an angel investor, and an Ecommerce tech geek. Nick Raushenbush’s LinkedIn: https://www.linkedin.com/in/nickraushenbush Website: https://getshogun.com/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our videos, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/
What does this episode say about shopify & ecommerce platforms?
Headless commerce decouples the frontend (customer-facing) from the backend (ecommerce platform), allowing for greater design flexibility and faster site performance.
What does this episode say about conversion & cro?
Brands should evaluate their specific needs and resources before going headless; it's best suited for those needing extensive customization, complex user experiences, or integrating with multiple systems.
What does this episode say about product & merchandising?
Consider the increased development complexity and cost associated with headless implementations, as it often requires more technical expertise.
What does this episode say about shopify & ecommerce platforms?
Headless can significantly improve site speed and conversion rates due to better performance and more tailored customer journeys.
What does this episode say about shopify & ecommerce platforms?
Brands should partner with experienced developers or agencies familiar with headless architectures to ensure a successful transition and ongoing management.
