038 - Unprepared: Sourcing Micro-Influencers From Your Actual Customers with Brett Bernstein
Honest Ecommerce · with Brett Bernstein · October 24, 2020 · 9 min
Summary
This episode focuses on leveraging existing customers as micro-influencers, a cost-effective and authentic marketing strategy. It delves into the analytics behind identifying ideal customer advocates and the operational aspects of implementing such a program, offering a practical approach for ecommerce businesses to scale their influencer marketing efforts.
Key takeaways
Utilize platforms like Gatsby.ai to identify potential micro-influencers among your existing customer base based on their social media activity and engagement.
Analyze customer data to understand their influence and tailor outreach for authentic engagement rather than generic marketing.
Focus on building genuine relationships with micro-influencers by providing value and support, fostering organic promotion.
Implement a system for tracking the performance of micro-influencer campaigns to optimize future efforts and demonstrate ROI.
Prioritize authenticity over reach; micro-influencers with smaller, highly engaged audiences can drive higher conversion rates than large, celebrity influencers.
On this podcast, we talk about behind the scenes and analytics of Gatsby, influencer marketing, assessing your customers, and so much more! Brett Bernstein’s LinkedIn: https://www.linkedin.com/in/bhbern Gatsby website: https://www.gatsby.ai/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/
What does this episode say about influencer & creator?
Utilize platforms like Gatsby.ai to identify potential micro-influencers among your existing customer base based on their social media activity and engagement.
What does this episode say about customer retention?
Analyze customer data to understand their influence and tailor outreach for authentic engagement rather than generic marketing.
What does this episode say about analytics & attribution?
Focus on building genuine relationships with micro-influencers by providing value and support, fostering organic promotion.
What does this episode say about influencer & creator?
Implement a system for tracking the performance of micro-influencer campaigns to optimize future efforts and demonstrate ROI.
What does this episode say about influencer & creator?
Prioritize authenticity over reach; micro-influencers with smaller, highly engaged audiences can drive higher conversion rates than large, celebrity influencers.
