025 - Unprepared: Let Your Customers Try On Your Products Virtually with Lichota Seidewand
Honest Ecommerce · with Lichota Seidewand · September 3, 2020 · 10 min
Summary
To boost conversions and reduce returns, ecommerce businesses should implement virtual try-on technology. This episode explores how Forma software facilitates virtual product experiences, discussing its technical requirements and the benefits for brands. Learn how to provide customers with an interactive way to experience products before purchase, enhancing buyer confidence and streamlining operations.
Key takeaways
Forma's software integrates virtual try-on, allowing customers to visualize products (e.g., jewelry, eyewear) on themselves virtually using AR technology.
Implementing virtual try-on requires specific image assets from brands; contact Forma to understand their technical specifications for product imagery.
Virtual try-on can significantly improve conversion rates by addressing customer hesitation about how a product will look or fit.
By allowing customers to try products virtually, businesses can anticipate a reduction in product returns, saving on shipping and restocking costs.
In this podcast, we talk about the ultimate goal of Forma, the brands that use their software, what image requirements they need to make it work, and so much more! Email Lichota at lichota@formatech.com Lichota Seidewand’s LinkedIn: https://www.linkedin.com/in/lichota/ Forma: https://www.formatech.com/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/
What does this episode say about conversion & cro?
Forma's software integrates virtual try-on, allowing customers to visualize products (e.g., jewelry, eyewear) on themselves virtually using AR technology.
What does this episode say about brand & content?
Implementing virtual try-on requires specific image assets from brands; contact Forma to understand their technical specifications for product imagery.
What does this episode say about ai & automation?
Virtual try-on can significantly improve conversion rates by addressing customer hesitation about how a product will look or fit.
What does this episode say about conversion & cro?
By allowing customers to try products virtually, businesses can anticipate a reduction in product returns, saving on shipping and restocking costs.
