021 - Unprepared: SMBs Should Start Being A Better Community Manager with Stacy McPhillips

Honest Ecommerce · with Stacy McPhillips · August 6, 2020 · 9 min

Summary

This episode emphasizes the critical role of community management for SMBs to connect with customers and humanize their brand in the digital age. It highlights that an authentic human presence in content, particularly using engaging formats like social media stories, fosters stronger customer relationships and brand loyalty. Ecommerce operators should prioritize building and nurturing their online communities to drive engagement and sales.

Key takeaways

• Actively engage with your audience on social media platforms to build a strong brand community.
• Utilize social media "Stories" to create authentic, human-centric content that resonates with your customers.
• Develop a strategy for community management that goes beyond just broadcasting marketing messages to foster genuine interaction.
• Invest in creating content that showcases the human element behind your brand to build trust and relatability.
• Monitor and participate in online conversations related to your brand and industry to better understand customer needs and build relationships.

Themes

Topics covered

Episode description

In this podcast, we talk about the impact human presence can give on your content, why you should be a better community manager, the Stories format in social media, and so much more! Stacy McPhillips' LinkedIn: https://www.linkedin.com/in/stacymcphillips/ Stacy McPhillips' Twitter: https://twitter.com/stacymcphillips Website: https://pencilpoint.marketing/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

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Frequently asked about this episode

What does this episode say about brand & content?

Actively engage with your audience on social media platforms to build a strong brand community.

What does this episode say about dtc strategy?

Utilize social media "Stories" to create authentic, human-centric content that resonates with your customers.

What does this episode say about organic & seo?

Develop a strategy for community management that goes beyond just broadcasting marketing messages to foster genuine interaction.

What does this episode say about brand & content?

Invest in creating content that showcases the human element behind your brand to build trust and relatability.

What does this episode say about brand & content?

Monitor and participate in online conversations related to your brand and industry to better understand customer needs and build relationships.

Listen

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