This episode emphasizes that despite current economic shifts, the present is an opportune moment for small businesses to initiate or scale their social media marketing efforts. It delves into how businesses can leverage plummeting CPCs and skyrocketing ROAS, guiding them on selecting ideal platforms and overcoming initial intimidation to effectively reach their target audience.
Key takeaways
Small businesses should start or expand social media marketing now, as ad costs (CPCs) are low, leading to higher returns (ROAS).
Identify the most suitable social media platforms for your specific business to avoid getting overwhelmed and maximize impact.
Don't be intimidated by getting started; focus on understanding the basics of each platform and tailoring your approach.
Leverage this period of lower advertising costs to experiment and optimize social media campaigns for better performance.
In this podcast, we talk about why CPC’s plummet while ROAS skyrocket, the best platforms to get started as a small business, and which platform is the most intimidating when starting out. Website: https://electriceye.io/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/
