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008 - Unprepared: Let's Look At The Data with Jake Cohen from Klaviyo

Honest Ecommerce · with Jake Cohen · April 23, 2020 · 9 min

Summary

This episode features Jake Cohen from Klaviyo dissecting real-time data to provide ecommerce operators with an analytical perspective on current trends. It offers crucial insights into leveraging data for strategic decision-making and understanding customer behavior in a dynamic market. By examining Klaviyo's extensive dataset, the discussion pinpoints actionable opportunities and potential pitfalls for online businesses.

Key takeaways

Themes

analytics & attributionemail & smsdtc strategy

Topics covered

klaviyo data analysisecommerce data trendscustomer behavior analyticsmarketing optimization with data

Episode description

On this podcast, Jake and I take a look at the data collected by Klaviyo that shows exactly what's going on from an analytical perspective. Jake Cohen's LinkedIn: https://www.linkedin.com/in/jfccohen Jake Cohen's Twitter: https://twitter.com/jfccohen Klaviyo Website: https://www.klaviyo.com/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

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Frequently asked about this episode

What does this episode say about analytics & attribution?
Understand current ecommerce trends through Klaviyo's data to inform your strategy.
What does this episode say about email & sms?
Utilize analytical insights from platforms like Klaviyo to identify customer behavior shifts.
What does this episode say about dtc strategy?
Apply data-backed findings to optimize your marketing efforts and drive sales.
What does this episode say about analytics & attribution?
Leverage real-time data to respond quickly to market changes and stay competitive.

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