This episode discusses how Facebook and Instagram ads are performing given "the current situation" (likely referring to early stages of the COVID-19 pandemic). It offers timely advice for e-commerce operators navigating changes in ad performance and consumer behavior on these platforms during uncertain times.
Key takeaways
Monitor Facebook and Instagram ad performance closely for shifts in CPMs, CTRs, and conversion rates.
Adjust ad creatives and messaging to reflect current consumer sentiment and needs.
Consider diversifying ad spend across different platforms if Facebook/Instagram performance becomes unstable.
Optimize landing pages and website experience to maximize conversions from ad traffic.
Stay informed on platform policy changes and market trends affecting social media advertising.
On this podcast, Kurt and I jump in and discuss how Facebook ads are reacting to the current situation. Kurt Bullock LinkedIn: https://www.linkedin.com/in/kurtbullock Kurt Bullock Website: http://kurtbullock.com/ ProduceDebt Website: https://www.producedept.co/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/
