What is Sponsored Display? Sponsored Display refers to a suite of ad placements, primarily on Amazon, designed to increase brand visibility and drive product sales. Unlike keyword-targeted PPC campaigns, Sponsored Display often leverages audience-based targeting, allowing brands to reach shoppers based on their browsing history, purchasing behavior, and even interests outside of Amazon. This approach helps in remarketing to customers who have previously viewed products but not purchased, or cross-selling to those who’ve bought complementary items [1]. Effective Sponsored Display strategies require a deep understanding of not just traditional metrics like ACOS, but also conversion rates and CPC to optimize ad spend for maximum return [2]. Mastering the nuances of Sponsored Display allows brands to strategically allocate budget beyond basic clicks and impressions, ultimately driving sales velocity and improving organic rankings [3]. These curated episodes delve into mastering Sponsored Display to maximize your advertising ROI.