Marketing Mix Modeling (Mmm)

2 podcast episodes indexed on AskThePods

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Episodes

Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424) — Ecommerce Coffee Break · Aug 13, 2025
Dave Levett - Murmur Media - Why ROAS is the greatest myth in eCommerce. — eCommerce Australia · Feb 13, 2025

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