What is an AI-powered shopping journey? It’s a commerce experience fundamentally reshaped by artificial intelligence, where AI agents mediate interactions between consumers and brands, shifting power dynamics and demanding new strategies from businesses [1]. This involves consumers leveraging AI for product discovery, comparison, and purchase, moving beyond traditional search engines to engage with sophisticated AI assistants [2]. For ecommerce operators, adapting to this AI-powered shopping journey means an imperative to optimize for AI search, understand agentic commerce, and focus on delivering superior end-to-end experiences built on strong products and differentiated data [3]. The goal is to thrive in an environment where AI, not brand loyalty alone, often dictates the consumer path to purchase. Brands must prioritize customer engagement and sales through intelligent insights and personalized interactions, ensuring their offerings are discoverable and compelling within an AI-driven marketplace [2]. This evolution necessitates that businesses strategically adapt their organizational structure and operational strategies to harness AI for enhanced personalization and efficiency [3]. Discover how leading operators are navigating this transformative shift in the curated episodes below.