retail media networks

Answer

Molly Hjelm explains the strategy behind Ace Hardware's retail media network, RedVest Media, focusing on local ownership and community relevance.

Source: From Loyalty Data to Retail Media: Molly Hjelm’s Playbook for RedVest on Retail Remix.

Top episodes

1. 1. From Loyalty Data to Retail Media: Molly Hjelm’s Playbook for RedVest

   Retail Remix

   Molly Hjelm explains the strategy behind Ace Hardware's retail media network, RedVest Media, focusing on local ownership and community relevance.

2. 2. LIVE at Shoptalk Spring: Retail Media Confessions, Hype Cycles, and the Creator Reckoning

   Future Commerce

   Live from Shoptalk, experts debunk AI hype and discuss the transformation of retail media, focusing on personalization and programmatic advertising.

3. 3. The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   EMARKETER's Sarah Marzano examines the 'in-store unlock,' discussing how retailers can overcome constraints to scale the next stage of retail media.

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