Zero-Party Data

Answer

A recent guide on why zero-party data is the 'goldmine' for 2025 eCommerce strategies to combat rising acquisition costs.

Source: 325. The Goldmine You're Sitting On: How Zero Party Data Can Transform Your eCommerce Strategy on eCommerce Badassery.

Top episodes

1. 1. 325. The Goldmine You're Sitting On: How Zero Party Data Can Transform Your eCommerce Strategy

   eCommerce Badassery

   A recent guide on why zero-party data is the 'goldmine' for 2025 eCommerce strategies to combat rising acquisition costs.

2. 2. Why Customer Surveys Are The Secret Weapon For Shopify Store Growth — Timothy Andersen | Why Zero-party Data Beats Third-party Cookies, How To Use Surveys In Customer Journey, What To Ask In Post-purchase Surveys, How To Boost Survey Response Rates (#379)

   Ecommerce Coffee Break

   Explores customer surveys as the primary tool for collecting zero-party data to drive Shopify conversions and beat cookies.

3. 3. EP 7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained

   Send It!

   An educational breakdown explaining the nuances between different data types and how to unlock data-driven marketing.

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