Discusses YouTube's Partner Program in the context of leveraging YouTube Shorts for organic traffic and repurposing paid ads.
Discusses YouTube's Partner Program in the context of leveraging YouTube Shorts for organic traffic and repurposing paid ads.
A case study of the partnership between Ridge and tech YouTuber Marques Brownlee, exploring creator-led brands and YouTube distribution.
Explores YouTube as an influencer channel and how creative strategists use AI to manage partnerships and channel expansion.