Deep dive into Google Analytics 4 (GA4) features, including custom reports, templates, and event tracking specifically for e-commerce brands.
Deep dive into Google Analytics 4 (GA4) features, including custom reports, templates, and event tracking specifically for e-commerce brands.
Discusses achieving 10-30% attribution gains using GA4 and server-side tracking to optimize marketing spend.
A discussion on the evolution of data analytics, the role of server-side tracking, and how Google Analytics fits into the broader data puzzle.