A deep dive into planning for the Q4 holiday season, using historical year-over-year growth data to set realistic performance targets for 2023.
A deep dive into planning for the Q4 holiday season, using historical year-over-year growth data to set realistic performance targets for 2023.
A recap of Black Friday/Cyber Monday 2023 results, focusing on how a 16% YoY growth rate signals a shift in the e-commerce landscape.
Analyzes why brands became obsessed with YoY revenue comps after the 2020-21 boom and the dangers of squeezing existing customers when growth slows.