A compilation from the ChargeX conference covering subscription ecommerce insights, customer journey mapping, and specific strategies for Win-Back Campaigns.
A compilation from the ChargeX conference covering subscription ecommerce insights, customer journey mapping, and specific strategies for Win-Back Campaigns.
Explores how to fix a 'leaky bucket' business by using cancellation flows and specific win-back tactics to recover 25-40% of at-risk subscribers.
Discusses using direct mail (PostPilot) as a modern strategy for win-back campaigns, combining it with email to re-engage customers who aren't responding to digital ads.