John Wong, former Jack Rogers Co-president, discusses why DTC brands should re-evaluate wholesale, comparing return rates and customer behavior between the two models.
John Wong, former Jack Rogers Co-president, discusses why DTC brands should re-evaluate wholesale, comparing return rates and customer behavior between the two models.
John Terry shares a cautionary tale of how moving from a successful DTC/CPG model into retail/wholesale environments ultimately led to the downfall of his business.
Explores how Original Duckhead used a 'retailer first' wholesale strategy to fuel their online DTC growth, focusing on the synergy between the two channels.