Former Jack Rogers Co-president John Wong explores the strategic shift for DTC brands moving into wholesale and the operational differences between the two.
Former Jack Rogers Co-president John Wong explores the strategic shift for DTC brands moving into wholesale and the operational differences between the two.
John Terry shares a post-mortem on how expanding into retail/wholesale killed his successful DTC business, highlighting the risks of the transition.
Original Duckhead discusses their strategy of targeting retailers first to build brand awareness and how that fueled their DTC growth.