Wholesale & B2B

Answer

Ian Leslie explains how Industry West shifted its focus to B2B, driving $20m in annual sales by optimizing for business clients over traditional consumers.

Source: Industry West’s Journey to a 90% B2B Revenue Boost with Ian Leslie on eCommerce MasterPlan.

Top episodes

1. 1. Industry West’s Journey to a 90% B2B Revenue Boost with Ian Leslie

   eCommerce MasterPlan

   Ian Leslie explains how Industry West shifted its focus to B2B, driving $20m in annual sales by optimizing for business clients over traditional consumers.

2. 2. B2B is NOT a Business Model. It's a Channel. (and every Shopify store needs to leverage it)

   Shopify1Percent

   B2B expert Jason Greenwood discusses the shift of B2B from a business model to a strategic channel and how Shopify merchants can leverage wholesale functionality.

3. 3. When wholesale becomes marketplaces and B2B eCommerce with Ken Kline of VHC Brands

   eCommerce MasterPlan

   Ken Kline shares how VHC Brands transitioned into a major B2B eCommerce operation, exploring the intersection of traditional wholesale and modern digital marketplaces.

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