A discussion on 'positionless marketing' and the evolution of organizational roles in the AI era with Optimove CEO Pini Yakuel.
A discussion on 'positionless marketing' and the evolution of organizational roles in the AI era with Optimove CEO Pini Yakuel.
Live from ShopTalk, this episode explores nostalgic branding, Gen Z marketing, and the role of luxury retail in the modern economy.
Boris Lokschin joins to discuss the intricate processes behind successful brands and how they conceptualize and debut new products through CRO.