Arjun Paul discusses the transition of WhatsApp from a support tool to a commerce engine and the importance of the API for Shopify brands.
Arjun Paul discusses the transition of WhatsApp from a support tool to a commerce engine and the importance of the API for Shopify brands.
Explores how WhatsApp and AI shape the future of ecommerce through conversational shopping journeys and automated communications.
A conversation on using WhatsApp for sales, marketing, and support, specifically focusing on the benefits for online shopping.